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Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1996.Edition: 5th edDescription: vii, 632 p. : ill. ; 25 cmISBN:- 0132325470
- 658.8 20
- HF5415 .K6312 1996
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Books | Museum Research Library | HF5415 .K6312 1996 (Browse shelf(Opens below)) | Available | 9003732 |
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| HF5387 .G89 1990 Ethical decision making in everyday work situations / | HF5387 .S614 1992 Ethics and excellence : cooperation and integrity in business / | HF5415 .B667 1997 Mission-based marketing : how your not-for-profit can succeed in a more competitive world / | HF5415 .K6312 1996 Strategic marketing for nonprofit organizations / | HF5415 .M3825 1995 Successful marketing strategies for nonprofit organizations / | HF5415.135 .C72 2003 Strategic marketing / | HF5415.135 .P33 2000 How to develop a strategic marketing plan : a step by step guide / |
Includes bibliographical references and indexes.
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