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Strategic marketing / David W. Cravens, Nigel F. Piercy.

By: Contributor(s): Series: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2003.Edition: 7th edDescription: xviii, 843 p. : ill., maps ; 26 cmISBN:
  • 0072466650 (student : alk. paper)
  • 0071151613 (international : alk. paper)
Subject(s): DDC classification:
  • 658.8/02 21
LOC classification:
  • HF5415.135 .C72 2003
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
Books Museum Research Library HF5415.135 .C72 2003 (Browse shelf(Opens below)) Available 9003740

Includes bibliographical references and indexes.

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