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Fundraising for dummies / by John Mutz and Katherine Murray.

By: Contributor(s): Series: --For dummiesPublication details: Hoboken, NJ : Wiley Publishing, Inc. c2010.Edition: 3rd edDescription: xviii, 366 p. ; 24 cmISBN:
  • 9780470568408 (pbk.)
  • 0470568402 (pbk.)
Subject(s): DDC classification:
  • 361.70681 22
LOC classification:
  • HG177 .M88 2010
Contents:
Putting your fundraising ducks in a row -- Finding-- and winning over-- donors -- Telling your story and building your brand -- Engaging your givers with the right campaigns -- The part of tens.
Summary: In a turbulent economy, your role as a fundraiser is more important than ever. Find out how you can use the latest resources to raise money even in challenging times.
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Includes index.

Putting your fundraising ducks in a row -- Finding-- and winning over-- donors -- Telling your story and building your brand -- Engaging your givers with the right campaigns -- The part of tens.

In a turbulent economy, your role as a fundraiser is more important than ever. Find out how you can use the latest resources to raise money even in challenging times.

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