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Strategic marketing / David W. Cravens, Nigel F. Piercy.
Series: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2003.Edition: 7th edDescription: xviii, 843 p. : ill., maps ; 26 cmISBN:- 0072466650 (student : alk. paper)
- 0071151613 (international : alk. paper)
- 658.8/02 21
- HF5415.135 .C72 2003
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Books | Museum Research Library | HF5415.135 .C72 2003 (Browse shelf(Opens below)) | Available | 9003740 |
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| HF5415 .B667 1997 Mission-based marketing : how your not-for-profit can succeed in a more competitive world / | HF5415 .K6312 1996 Strategic marketing for nonprofit organizations / | HF5415 .M3825 1995 Successful marketing strategies for nonprofit organizations / | HF5415.135 .C72 2003 Strategic marketing / | HF5415.135 .P33 2000 How to develop a strategic marketing plan : a step by step guide / | HF5415.33.U6 B45 1995 Collecting in a consumer society / | HF5469.65 .T44 2000 Museum store management / |
Includes bibliographical references and indexes.
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